Was this Standard Chartered’s Ratner moment?
Imagine you have put together a carefully crafted press release. You know the message you want to get across. You’ve planned how your spokesperson will respond to any awkward questions asked during…
Every company spokesperson can learn from this costly media mistake
Imagine you are the boss of a premium car company. And you are keen in your media interview to dispel the claim your vehicles are stolen more often than others. Probably the worst thing you could…
How important are examples in media interviews?
Ever wondered just how important it is to have examples you can use in media interviews? It is something we always stress during our media training courses. You will also have read us go on about it…