Lessons from a $2 billion typo
It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…
Mamta Sighal, a commercialisation manager in the fast moving consumer goods sector and an Institution of Engineering and Technology (IET) Council member, felt that not only did she gain a good understanding of…
Read moreAmber O'Connor from the Institute of Engineering & Technology had an excellent day's training taking on board the range of tools and techniques to better understand the media and learning what journalists a…
Read moreIt has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…