Lessons from a $2 billion typo
It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…
Rebecca Gillick, a senior communications executive at the Institution of Engineering and Technology (IET), has booked many face-to-face training courses with Media First. Here she discusses how her delegates en…
Read moreMamta Sighal, a commercialisation manager in the fast moving consumer goods sector and an Institution of Engineering and Technology (IET) Council member, felt that not only did she gain a good understanding of…
Read moreIt has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…